B2B and CRM Marketing Specialist (MoveHQ)

Updater

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Whats the best way to market cat food? Develop buyer purrr-sonas.

If this made you painfully chuckle and *smh,* youre perfect for this role.

MoveHQ, a subsidiary of Updater, is the nationwide leader in CRM and move management software that moving companies leverage to run their businesses. Professional moving companies play a critical role in the process of moving and MoveHQs software integrates with Updaters app to allow frictionless booking for movers across the country. MoveHQs business is booming, so were looking for a tech-savvy marketer to lean into whats working and strengthen our B2B sales initiatives.

The goal of this role is to drive sales growth via a scalable CRM marketing strategy. You will work strategically with the VP of Marketing to create and implement marketing automation campaigns (were a Pardot shop) in order to boost lead generation and deal closures. Youll build product-specific campaigns as well as upsell and cross-sell campaigns for MoveHQs key products: MoveHQ CRM, Driver, and Warehouse.

Our ideal teammate will be a tenacious, self-motivated doer who can unlock the human and business stories behind our products and develop impactful email strategies. Youll wear many hats and constantly learn new things on fly, and youll be surrounded by smart, dedicated individuals to help you do so. Youre not afraid to roll up your sleeves and lead content creation efforts for the various assets well need to execute the campaigns.

This is a part-time role through December 31, 2020 with the potential to extend into 2021.

About the Role:

• Define and lead a campaign strategy aligned to MoveHQs sales goals


• Build and manage MoveHQ marketing automation campaigns in Pardot


• Enable the sales team to launch marketing campaigns and self-serve within Salesforce


• Develop and manage a testing calendar that will ensure high testing velocity and a winning strategy


• Support the MoveHQ sales team with content creation, presentations, demos, videos, product launches, and design in pursuit of sales

About You:

• 5+ years of relevant B2B SaaS marketing experience


• A proven track record of 3+ years in campaign production and execution in Pardot and Salesforce


• Medium proficiency with HTML/CSS


• Excellent writing, grammar, and communication skills


• Excellent planning, organizational, and project management skills

Self-starter with an incredible ownership mindset, the ability to work in a fast-paced environment, and the willingness to take calculated risks to drive growth.

About Updater

Updater makes moving easier for the 17 million households that relocate every year in the US. With Updater, users seamlessly forward mail, transfer utilities, connect TV and internet, and much more. Thousands of the most prominent real estate companies in the US (from real estate brokerages to multifamily and relocation companies) rely on Updaters real estate products to save clients hours with a branded and personalized Updater moving experience.

Headquartered in New York City, Updater has raised over $100 million from leading investors, including SoftBank Capital, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors), and more. Updater ranked #3 on Crain’s 2016 Best Places to Work in NYC, ranking as the highest-rated tech company on the list, and ranked #7 in 2018. For more information, please visit www.updater.com.

Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.