Posted on October 22, 2020
Simpler Media Group is seeking a sophisticated, analytical and entrepreneurial Director of Corporate Marketing & Audience Development with 10+ years of relevant experience. The ideal candidate will be strong at building strategic frameworks, testing competing channels/vendors and optimizing marketing campaign performance.
This is a full time, remote position. You must work during U.S. business hours.
SMG, established in 2009, publishes the popular CMSWire and Reworked digital magazines, produces in-depth market research, and operates the DX Summit and Digital Workplace Experience conferences.
Your mission will be to aggressively grow our community membership, utilizing our industry conference series, original research and editorial content as the primary attractors.
Success in this role requires a history of work with growing membership, audiences and/or contact databases. Sophistication in the design and use of enterprise systems, enterprise frameworks and comfort with a range of campaign types and channels is important.What Youll Do
This is a fast-paced, entrepreneurial role driving concrete outcomes. You will leverage both owned and paid media to achieve your goals. And you will have defined budgets and CPA targets associated with each LOB you contribute to. Some agency or services experience is preferred. A combination of corporate and agency or consulting experience would be ideal.
Strong marketing creative and marketing writing skills as applied to emails, web, and ad copy is essential. You will be managing and mentoring the production of a broad variety of creative assets.Key Responsibilities
You must be able to manage and functionally integrate multiple digital marketing platforms to engage and nurture our community prospects towards subscription, registration or membership outcomes. Experience with conceptual frameworks such as customer journeys, nurture funnels, messaging frameworks and customer lifetime value are essential to the role.
In addition, you must meet these criteria:
A star candidate will have:
SMG will pay a competitive salary, additional bonuses/incentives based on achievement of targets and provide a competitive benefits package including health, dental, 401k and a flexible vacation plan.More About Us
Whatever your role, we bring purpose and new challenges to your everyday life. If you are driven to succeed in the worlds best technology market, youre in the right place. If youre hungry, humble and smart, youll fit right in. If you are excited about a diverse, global culture then SMG is the perfect place for you.
Want to know more? Check out our team: www.simplermedia.com/about/#team
To apply, email a cover letter, your resume and your Linkedin profile to [email protected].
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