• Help grow Bolts business through account based marketing, search, social and remarketing campaigns
• Creating, managing and deploying new multi-channel marketing programs and managing existing marketing programs that support Bolts strategic objectives and quarterly OKRs
• Support and drive the campaign calendar. Partner with cross-functional team members in Marketing, Design, and Content to publish and distribute compelling content and narratives to our audiences.
• Organizing integrated marketing campaigns, budget, creatives, tracking, and timelines in accordance with program objectives
• Developing an evaluation method to assess program strengths and identify areas for improvement.
• Identifying and course-correcting deviations from goals with strategic changes and interventions to ensure program goals are achieved.
• Serve as liaison to cross-functional teams and hold Bolts organization accountable to deliver programs consistent with objectives and hitting our quarterly lead generation goals
• Collaborate with the revenue ops team to create consumable reports with actionable insights
• Meeting with stakeholders to make communication easy and transparent regarding program issues and decisions on vendors
• Collaborate with other team members to drive market research needed to assist in strategic planning, goal setting and results tracking
• Program risk and failure analysis
• Working on strategy with the marketing team, including product marketing, partner marketing, digital marketing, and marketing operations

Tagged as: Affiliate Marketing