Posted on November 23, 2020
Mendix is on a mission to enable anyone in any organization from the marketing coordinator to the software developer to the CEO to create things that are transformational for their company. We are fundamentally reinventing the way applications are created and were reinventing the future of software development. Sounds ambitious, right? We agree.
Not to brag, but nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications. Thousands of our customers use our platform to delight their clients and empower their employees. Its no surprise that were a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $21 billion by 2022. Ok, maybe we did want to brag a little. But were proud of what weve accomplishedandwere humble enough to admit that we need you to make us even more effective.
At Mendix, we compete within an emerging technology category called low-code. The category is extremely competitive, both when we are selling our platform to prospects, and also specifically within the search engine optimization space. Weve already done a great job in ranking our website for key low-code search terms now we need to defend those existing rankings and expand our reach more broadly.
While defending our existing rankings is important, the bulk of your time will be spent helping us scale our search engine presence by identifying targeted keyword groups and leading the charge to get Mendix ranked for those keywords.
As the Search Engine Optimization Manager, youll be responsible for developing the strategy, measurement and execution of all SEO initiatives for Mendix globally. The successful candidate will have hands-on experience and a proven successful track record for brands competing for high value keywords.
Develop global SEO strategy, including the definition of requirements, tasks, and resources needed to succeed
Manage and execute implementation of this SEO strategy
Close collaboration with multiple teams within marketing, including website team, product marketing, communications and content marketing
Keep pace with SEO industry trends and developments
Perform keyword research
Provide technical SEO analysis as needed
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Develop and implement link building campaigns, working closely with our Communications team
Outline SEO targeted content as needed (example resource pages, content hubs)
Monitor and evaluate search results and search performance across targeted regions
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Regular reporting on SEO, organic traffic and YoY growth and goal tracking
3+ years of experience in Search Engine Optimization (SEO)
Experience with SEO for B2B technology preferred, either through clients at an agency or a client-side role
Experience working with popular keyword analysis tools (Google Ads, SEMRush, etc.)
Experience tracking keyword rankings across multiple regions and reporting back results on a monthly cadence
Experience working within WordPress
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Experience with international SEO a major plus
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