Social Content and Campaign Communications Manager

Providence

Description:

Providence St. Joseph Health is calling a Social Content and Campaign Communications Manager to our location in Renton, WA.

The Social Content and Campaign Manager will implement our vision to create exceptionally relevant content programs grounded in data-informed insights. This position will orchestrate work streams to ensure efficiency across marketing and communications programs and initiatives.

This role will engage with cross-functional teams to generate internal and external content for local and national audiences and will work diligently to plan, track and coordinate projects to ensure they are launched on time with high content quality.

In the content focus of this role, the manager will work on content creation, curation, and distribution planning for the Social and Influencer department. This position has responsibility for content gathering and creation to support marketing and communications programs across business lines, regions and pillars and for internal and external needs. This position recommends which channels are most effective to deliver content to the target audience.

In the campaign focus of this role, the manager will work in partnership with product and regional marketing and communications teams, service areas such as digital innovations and internal stakeholders such as talent acquisition to develop a solid understanding of target markets and segments to create effective content and tell compelling consumer-centric stories.

At PSJH, our social and influencer program is constantly in communication and always optimizing, therefore transparency, quick response time and excellent organization are essential practices for this team. Being open to regular adaptation and evolution is a key component of our success.

Roles and responsibilities

• Content curation

• Understand content delivery formats, vehicles and intended outcomes and optimize content and stories for best engagement within key platforms

• Have clear understanding of organizational position, key messages and proof points

• Conduct interviews with subject matter experts to understand required topics

• Read, study and understand existing contributing pieces and information to create content for external use to evoke desired consumer response

• Cooperate with stakeholders to understand communication strategies, target audience, consumer experience, execution, goals, objectives and measures for success

• Understand, create and use customer personas to achieve best outcomes and track performance to agreed upon KPIs

• Content creation

• Convert communication messages into compelling content, provoking the desired response based on a thorough understanding of target audiences in the market

• Connect audience goals and desired customer outcomes to content creation outlines, storylines, proof points, narratives and calls to action.

• Deliver high quality content that addresses agreed upon project goals

• Use creativity to include emotion and human element in storytelling

• Deliver consistency and credibility through approved organizational writing style and brand voice

• Meet short deadlines without compromising quality

• Campaign Management

• Manage social and influencer delivery for marketing and communications campaigns ensuring completed agency briefs, asset delivery and overall campaign project management, including recap presentations.

• Create and maintain social media content calendar across all channels

• Manage paid social advertising executions both individually and with agency support across multiple campaigns and organic boosting

• Build playbooks and proposal decks for regular occurring campaign needs (birthing units, new facilities, etc) including internal stakeholders as well as external media partners

• Primary lead for campaign launches, ensuring one point of contact for stakeholder engagement

Qualifications:

Required qualifications for this position include:

• Bachelor’s Degree in Communications, Advertising, Journalism, English, PR, Business or related field.

• 5 years managing integrated marketing programs in an agency or corporate environment.

• 3 years experience developing and delivering content via social and online communities.

• Ability to multitask.

• 2 years record of tangible business results driven via social platforms.

• Knows the ins and outs of social platforms and uses them effectively.

• 3 years demonstrated strong organizational skills, idea driven; history of anticipating issues and the skills to be strategic, proactive and assertive.

• 3 years strong record integrating with both corporate communications and marketing.

• Excellent problem solving and analytical skills.

About the department you will serve:

Providence Shared Services provides a variety of functional and system support services for our Providence family of organizations across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

For information on our comprehensive range of benefits, visit:

www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of Gods healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Marketing/PR/Communications

Location: Washington-Renton

Req ID: 270945