Profile of JASMINE

JASMINE Experienced Digital Media Marketer and eCommerce Professional with 10 Years of Traditional and Online Marketing Experience
10 years experience 0 projects worked US
$30.00 /hr $0 earned
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Content MarketingInbound Marketing StrategySearch Engine Marketing Campaign ManagementSearch Engine Marketing StrategySEM - Search Engine MarketingSMM - Social Media MarketingSocial Media Marketing Strategy

With an extensive background in digital marketing across social media, online search and influencer channels that drive awareness and qualified leads for B2B and B2C brands, Jasmine Bacon has seen first-hand the power that strategic digital marketing campaigns can bring to a company’s marketing and sales performance. For nearly a decade, she’s successfully planned and executed real-time engagement through live events supporting political campaigns, managed ~$1 million revenue portfolio of paid search campaigns for national brands and supported growth for small and mid-size businesses with social media campaigns built from the ground-up. 

She has achieved results such as +100% improvement in key performance metrics for her clients, including impressions, engagements, quality followers and conversions and has working knowledge leveraging Salesforce CRM to ensure campaigns maximize ROI for her clients. Currently based in the Southeast, she offers remote support to brands across the country. When Jasmine steps away from her laptop, you can find her participating in a Trap Yoga session, touring vineyards or enjoying tacos and tequila with friends. 

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Phone Number:770-367339
Linkedin URL:https://www.linkedin.com/in/jasminebacon/

Completed Jobs (0)

  • Freelancer hasn't completed any jobs.

Work Experiences

  • Online Community Manager

    Digital Sherpa

    May 2011 - March 2012

    * Generated social media content for over 30 apartment communities to create engagement and resident retention * Implemented online marketing and media strategies to drive traffic and encourage engagement for online communities * Worked with the Creative Director to create auditing guidelines to analyze the effectiveness of various SEO strategies
  • Social Media Coordinator

    Citizens for Transportation Mobility/Untie Atlanta

    May 2012 - August 2012

    * Used social media platforms such as Facebook, Twitter and e-mail marketing campaigns to reach targeted voter base * Assisted in the planning & execution of a Tweet Up with Atlantic Station that led to Untie Atlanta’s hashtag, #TIA2012, becoming a trending topic in the Atlanta area * Assisted in the first Google+ Hangout On Air to feature a political campaign in GA, with Atlanta Mayor Kasim Reed Digital Sherpa
  • Social Media Manager

    Konsole Kingz

    September 2012 - February 2013

    * Created digital marketing campaigns for the launch of 11 products * Managed paid Facebook Ads via the Facebook Business Ads platform to grow Facebook fans by over 100% * Used data from Facebook Insights, Google Analytics and Hootsuite to optimize posts * Used Mailchimp to manage email calendar, define tone based on performance testing, best practices and industry trends
  • Sr. Search Engine Marketing Analyst

    YP

    August 2014 - October 2017

    (Formerly known as AT&T Advertising Solutions) * Managed $1-million-dollar revenue portfolio that included 400+ clients via Google AdWords * 90% of clients in portfolio met or exceeded key performance metrics such as estimated leads per month and conversions * Built and managed Google AdWords campaigns using tactics such as location targeting, ad extensions, A/B testing * Reviewed landing page daily and conducted A/B testing to ensure that the landing page was properly optimized * Met with Senior Management monthly to present key performance metrics such as average lead growth * Ensured keyword lists were built by industry verticals and match type in accordance with advertiser focus Konsole Kingz
  • Search Engine Marketer Freelancer

    Self-Employed

    May 2012 - Now

    * Work with B2B & B2C businesses to execute paid search, paid social and social media marketing campaigns * Utilize paid search and paid social as a lead generation tactic to move consumers down the sales funnel * Over 100% increase in key performance metrics such as impressions, engagement, followers and conversions * Create social media processes and brand guidelines to ensure that social media content adheres to the brand story * Create and manage social media editorial calendars to ensure posting objectives are met * Use social media management platforms such as Hootsuite and Sprout Social to monitor campaign performance * Create custom Google Analytics dashboards to review campaign performance * Decrease bounce rate for clients by an average of 30%
  • eCommerce Manager

    Hilton Worldwide

    December 2018 - Now

    * Collaborate with internal teams such as Revenue Management, SEO and Content team to assist in pilots that support revenue growth for hotels * Participated in Local SEO Pilot where natural search visits increased by an average of 14% for the hotels that implemented recommendations * Conduct hotel digital performance analysis, making recommendations based on findings * Use Adobe Reports to analyze data to understand performance trends and identify growth opportunities * Provide consultations and recommendations to hotels and management companies regarding the general tactical support of SEO initiatives such as keyword research and recommendations * Perform image, content and SEO audits to increase digital conversions for hotels * Conduct various content audits to enhance the overall experience of Hilton’s branded digital outlets and communicate opportunities to the appropriate parties

Education

  • BBA

    Georgia State University-J. Mack Robinson College of Business

    September 2003 - May 2007

    Marketing