Profile of Leiya

Leiya Backend software developer with a background in marketing
0 years experience 0 projects worked
$0 earned
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Work Experiences

  • Integrated/Assistant Media Planner

    Maxus Global

    April 2015 - November 2016

    • Assistant media planner across all NBC Sports Group properties: NBC Sports Network, Golf Channel, NBC Sports (Olympics), as well as NBC Owned & Operated News channels and Domestic Distribution platforms across 14 markets in the United States • Developed media strategy for high-profile media campaigns including NHL Stanley Cup Playoffs, Golf Fall Tournaments, and Rio Olympics • Utilized media analytics to develop custom strategies to reflect campaign goals • Created cross-platform media plans ensuring budget optimization • Strategic media planner across NBC News, MSNBC, and NBCU Corporate accounts • Executed high-profile, 360° media campaign for 2016 NBCU Upfront presentation, utilizing print, out-of-home, and digital media to bring NBCU awareness to the New York media buying community • Developed engaging media plans for MSNBC surrounding major 2016 election tentpoles
  • Automotive Specialist: Central Region, Southwest Region, Colorado

    Comcast Spotlight

    November 2016 - May 2019

    • Advanced Account Executives’ knowledge of automotive accounts by leveraging automotive registration (IHS Polk) data and established an easily understood and insightful format for client presentations • Introduced the Automotive Newsletter to the Denver market, providing revenue updates and pertinent automotive industry articles • Collaborated with the Research Team and other members of the Automotive Team to synthesize new offerings, and subsequently presented a concise overview during monthly sales meetings • Refined available data to better assist Account Executives in accurately defining top automobile makes and models in each Comcast zone, allowing a more targeted approach to advertising placement and better-informed creative to align with market demand • Expanded responsibilities from Colorado Automotive Specialist role, while working across five unique markets: Houston TX, Denver CO, Colorado Springs CO, Albuquerque NM, and Salt Lake City UT • Standardized materials, coaching, and processes for both internal and external use across all markets • Created and presented updated strategic presentations for Account Executives to present to automotive clients, inclusive of industry trends, dealership registration data, and Comcast Spotlight product offerings • Introduced automotive clients to updated methodologies and products, largely centred around attribution in both the TV and Digital Video space • Coached internal Account Executives on new automotive-centric products and processes and assisted with execution of externally-led workshops with industry experts to propel automotive sellers in an informed fashion into the automotive selling space • Expanded responsibilities from Southwest Automotive Specialist role, while working across eleven unique markets: Albuquerque NM, Colorado Springs CO, Denver CO, Houston TX, Jackson MS, Little Rock AR, Minneapolis/St. Paul MN, Monroe LA, Salt Lake City UT, Tupelo MS, and Southern MS (Meridian)

Education

  • BS

    McGill University

    September 2010 - May 2014

    Bachelor of Commerce, Concentrations in Marketing, International Business, and Global Strategy
  • BBA

    Turing School of Software & Design

    June 2019 - January 2020

    Backend Software Engineering