Profile of MAGGIE

MAGGIE Tech strategist & operator with 6+ years of experience in mgt consulting, eCommerce, social networks / community
7 years experience 0 projects worked US
$115.00 /hr $0 earned
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ExcelMarket & Customer ResearchMarketing StrategyOperationsQuantitative AnalysisSQLStrategic decision-making

Tech strategist & operator with 6+ years of experience in mgt consulting, eCommerce, social networks / community

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Phone Number:2244654027
Linkedin URL:https://www.linkedin.com/in/maggiez/

Completed Jobs (0)

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Work Experiences

  • Specialist, Strategy & Operations

    PepsiCo

    January 2016 - March 2018

    Implemented strategic initiatives for new eCommerce business tasked with aggressive revenue acceleration grocery strategy Developed business case & growth strategy to establish UK business with Amazon, then a new market entrant resulted in stakeholder sign-off on joint business plan and inaugural account investment * Portfolio strategy: Led portfolio growth strategy for 4 Amazon platforms, working directly with UK leadership to establish eComm innovation pipeline and launch 190+ strategic SKUs. Resulted in +300% annual sales growth * Paid media: Built in-house capability for $2MM social media budget for 12+ customers, 60+ brands. Led digital content strategy for eComm-first brands including Izze and Hello Snacks L.E.K. Consulting Chicago
  • Manager, Product Strategy & Operations

    Meetup Groups

    April 2018 - December 2018

    Work directly with product, design, data science and leadership to drive initiatives for Meetup’s core business * Strategy & analytics: designed and evaluated A/B tests led analytics to triage product issues and inform product strategy defined KPI metrics and goals built and managed performance reporting * Reputation system: Led data analyses, A/B test evaluation, KPI measurement, and user research to build and aggressively grow new system achieved ~30% feedback rate and stat. sig. (2-4%) impact on key activity metric * ‘Supergroups’ program: Partnered directly with product manager and leadership to deliver strategy & execution for new program designed to grow user retention and platform quality. Launched as Beta in 5 cities to 6K+ customers PepsiCo eCommerce
  • Senior Manager

    Meetup Experiences

    December 2018 - January 2020

    Leader on start-up team building new business line in 6 mo. delivered +24% MoM growth 2,000+ tickets sold 70+ NPS * Supply strategy: Managed a supply growth manager and operations team to acquire 100+ organizers in 3 cities. Oversaw growth strategy, insights, and process optimizations, resulting in 3x growth in applicant volume in 1 month * Research: Led consumer- and supply-side user research to determine user behavior and validate key business model assumptions, which directly resulted in our final business model strategy. Led 80+ user interviews and 5+ surveys. * Business strategy: managed a business analyst to deliver analytical performance insights, KPI dashboards and monitoring, and regular reporting to drive near- and long-term strategic and operational decision-making * Int’l strategy: Developed framework to evaluate 800+ cities for expansion and delivered city-level expansion plan * Demand marketing: Managed acquisition strategy incl. brand messaging, weekly email to 1MM+ users, social media

Education

  • BA

    University of Chicago

    September 2009 - June 2013

    Economics