Profile of Rissy

Rissy I'm a marketing strategist with 7 years of experience across brand, digital marketing, content production, and analytics. I specialize in brand strategy for the tech industry, and have worked with brands such as Square, Google, and Disney.
7 years experience 0 projects worked US
$150.00 /hr $0 earned
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Content MarketingMarket & Customer ResearchMarketingMarketing StrategySocial Media Marketing Strategy

I’m a storyteller experienced in brand, content, and digital marketing and I’m passionate about products that make life simpler. Collaboration and creativity are what make me tick, so I’ve spent my career building knowledge across all aspects of marketing to become a strong overall strategist. With a diverse skillset spanning analytics, project management, digital marketing, client services, product marketing, and brand for both B2C and B2B products in agency and in-house environments, I thrive when I’m helping brands reach their ideal audiences with engaging storytelling.

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Phone Number:3472169316
Linkedin URL:https://www.linkedin.com/in/rissylatouche/

Completed Jobs (0)

  • Freelancer hasn't completed any jobs.

Work Experiences

  • Marketing Strategy Analyst

    Digitas

    July 2013 - December 2013

    I viewed analytics as fundamental to my career as a marketer, so I joined Digitas as an analyst on its newly acquired Motorola/Google account. As Motorola ramped to launch the MotoX & MotoG smartphones in the US and Europe across online and physical retail environments, our team designed insight reports to cover performance of display, search, social, OOH, TV, print, and radio campaigns to support across brand awareness and customer acquisition strategies. Updated and delivered 6 channel performance reports to client weekly Optimized search campaigns based on CPC, CPA, and CPQL Identified inefficiencies in the online buyer experience, driving a 40% increase in traffic to final purchase page
  • Social Media Analyst

    ListenFirst Media

    February 2014 - September 2015

    An analyst and account manager in one, I projected box office performance of big picture films relative to competitors in the US and Europe for our clients. The crux of this role was my use of social media data and accompanying visuals to tell a cohesive story about competitive performance, while demonstrating the value provided by our proprietary data platform. Joining a startup before it grew past 20 team members gave me the opportunity to delve into product management, where I worked with engineering to redesign reports for ease-of-use. Designed and presented weekly reporting for 7 film studio clients Through the redesign of platform reports in partnership with engineering & product teams, drove time savings of over 80%
  • Content Lead

    Square

    October 2015 - January 2019

    I joined the Caviar team to manage social media and left having built a full-scale content program spanning 19 markets. Upon growing the Instagram page to 80k followers, launching the blog, and cost-optimizing our Facebook ad targeting, I focused on producing upleveled content across those channels. From our multi-city chef video series to updated website photography, I collaborated with a team of designers, producers, directors, lawyers, market managers, and everyone in-between, establishing Caviar as a top brand in the food delivery space. Served over 50 million impressions, lifting brand recognition by 20% Optimized cost-based acquisition KPIs (CPM, CPC, CPVtA) by over 50% Managed quarterly content budget, totaling $800k at its peak Managed email marketing strategy & testing across 13 markets
  • Brand Lead

    AppLovin

    February 2019 - June 2019

    As the first brand marketer at AppLovin, I created the brand’s identity framework to prepare for IPO and account for nuances between international markets across Asia, Europe, and North America. I lead the content team in creative production & strategy, fulfilling video, graphic, and copywriting needs across partnerships, digital ads, SEO, public relations, website, social media, case studies, and events. Guided Europe & Asia teams in content, marketing, and event strategy Managed a team of four, two content managers and two designers, establishing external resources including mentorship and coaching to address knowledge gaps within the company
  • Marketing Lead

    Jambb

    May 2020 - Now

    As the sixth member of the team and the first marketing hire, I’m establishing marketing strategy for this early-stage SaaS startup in the social media engagement space. I’m building out the brand & voice framework to drive development of the website, launch communications, product features, and content strategy, while conducting user research to prove out product/market fit. Delivered user personas and a redesigned pitch deck, garnering positive reception from prospective investors, strategic partners, and advisors Managing relationships with potential platform partners

Education

  • BS

    Rochester Institute of Technology

    September 2008 - February 2013

    Advertising & Public Relations, School of Communication