Posted on January 10, 2019Active
Maximum Project Budget $2000/monthly
Deep Dive: Through interviewing LifeTagger founders, current users, and customers gain a deep understanding of:
• The target audience
• The audience problem
• The LifeTagger solution
• All features of the app
• How the app is intended to be used
• How the app is being used
The Deep Dive will allow you to think of every creative angle to exploit and deliver the “I’ve got to download this App!” message to our target audience.
Concept Creation: After the Deep Dive, develop and present up to 3 messaging/story-telling concepts designed to impact our target audience and deliver our message.
Producing The Digital Campaign
Creative Execution: After a concept is chosen, begin developing the digital content to support the message, including a video, imagery, and graphics.
Social Media Refresh: As we ramp up digital content, begin creating a cohesive theme and message across all social media channels, including:
Targeting + Ongoing Creative + Management
Execute strategically targeted distribution to place our digital campaign across all social media channels, including recommending appropriate ad buy amounts and/or influencer fees. Continually monitor engagement and refine our placement strategy to maximize impact.
Ongoing Content Creation
Develop 20 pieces of story supporting content to be distributed monthly across all social media channels.
Social Community Management
Community management of social media channels and provide monthly engagement reports.
Social Growth Marketer | Marketing Strategist
Website Manager | Marketing Professional
Social Media Manager & Content Strategist