Promotions Policy

This Promotions Policy was last updated on 04/23/2020.

This Promotions Policy (“Policy”) includes information about methods that Udemy instructors can use to promote their courses, including instructor coupons, course referral links and Udemy’s optional marketing programs. This Policy is incorporated by reference into our Terms of Use and Instructor Terms. Any capitalized terms that aren’t defined in this Policy are defined as specified in the Terms of Use or Instructor Terms.

You can find translated versions of this Policy by following the Help Center language instructions available here. The following translations are also available for languages not supported by the Help Center:

Any version of these Terms in a language other than English is provided for convenience and you understand and agree that the English language will control if there is any conflict.

1. Instructor Coupons & Course Referral Links

As an instructor, you may be able to increase your sales by promoting your course through a course referral link or coupon code. You may generate a coupon code for a discount or at Udemy’s current price, as permitted within the Services. Note that the actual discount may be slightly higher due to rounding and currency conversion. When a student applies your discount coupon to a foreign currency transaction, we will apply a proportional discount in the student’s applicable currency.

Where a student applies your coupon code or course referral link at checkout, your revenue share will be 97% of the Net Amount less any applicable deductions, such as student refunds.

Alternatively, you may be able to generate 100%-off coupons to offer your paid course for free. These coupons may be subject to limits, and you may not sell free coupons on third-party websites or otherwise offer them in exchange for compensation.

2. Promotional Programs

2.1 How the Promotional Programs Work

Udemy offers premium instructors several optional marketing programs (“Promotional Programs”), which you can opt into through the Promotional Agreements page of your instructor settings. The specific programs offered may change from time to time. In connection with the Promotional Programs, your courses may also be priced higher at Udemy’s discretion.

Not all deals or programs will be available in all geographic territories or for all Udemy courses. Udemy has sole discretion to determine which courses to offer as part of the Promotional Programs and to set or update sale prices. Udemy may remove any of your courses from the Promotional Programs at any time and in its sole discretion, with or without notice to you.

The discount amounts referenced below are approximate, as the actual discount may be slightly higher due to rounding and currency conversion. Udemy does not guarantee any minimum level of success in connection with the Promotional Programs.

2.2 Udemy Deals Program

The Udemy Deals Program helps increase your revenue potential by enabling Udemy to offer your course at a compelling discount and list price as part of targeted promotions. The Deals Program allows Udemy to offer your course to students at a discounted price or list price no lower than $10 USD (or local equivalent), except in Australia, Brazil, India, Mexico, South Africa, and Turkey and sales to Udemy’s resellers or distributors, where the price may be lower.

For instructors who opted into Udemy’s “Percentage Promotions” variant of the Deals Program before 04/23/2020, Udemy may offer your course to students for a discount of up to 75% off the Base Price, except for sales to Udemy’s resellers or distributors which may result in a lower price. Because the Percentage Promotions variant has been deprecated, it is no longer available to instructors who did not opt in before such date and Udemy may discontinue the program at its discretion, with notice to affected instructors.

Where a sale to a Udemy reseller or distributor results in a sale price for your course that is lower than permitted by this Policy, Udemy will calculate your revenue share based on a Gross Amount permitted by this Policy.

Deals Program deals may be promoted through the Services, communications to users, or third-party platforms, and the duration of the deals may vary.

By participating in the Deals Program, you agree that your revenue share will be 50% of the Net Amount of the sale less any applicable deductions, such as student refunds.

Minimum Base Price
(Tier 1)
Maximum Base Price
(Tier 37)
Minimum Sales Price
After Discount
USD ($) 19.99 199.99 9.99 5
GBP (£) 19.99 199.99 9.99 5
JPY (¥) 2400 24000 1200 600
EUR (€) 19.99 199.99 9.99 5
SGD (S$) 29.99 209.99 14.99 5
MXN ($) 270 2970 N/A 75
BRL (R$) 39.99 579.99 N/A 15
CAD ($) 24.99 204.99 12.99 5
AUD ($) 24.99 204.99 N/A 5
ILS (₪) 79.99 799.99 39.99 20
TWD (NT$) 600 7800 300 200
ZAR (R) 300 2100 N/A 50
INR (₹) 1280 12800 N/A 320
PLN (zł) 69.99 609.99 34.99 15
TRY (₺) 49.99 409.99 N/A 320
NOK (kr) 250 2410 125 60
KRW (₩) 22000 220000 11000 5500
THB (฿) 600 7800 300 200
RUB (₽) 1799 19799 799 500
IDR (Rp) 280000 2800000 140000 70000

2.3 Marketing Boost Program

Udemy has a network of tens of thousands of affiliate sites and established relationships with third-party deal sites. We also have a team dedicated to placing paid digital advertisements. Through the Marketing Boost Program, Udemy leverages these partner sites and advertising platforms to promote your courses to new students at no up-front cost to you.

By participating in the Marketing Boost Program, you authorize Udemy to employ third parties, including resellers, distributors, affiliate sites, deal sites, and paid advertising on third-party platforms (together, “Advertising”) to promote your course. In calculating your revenue, Udemy may deduct fees associated with this Advertising from the Gross Amount before calculating the Net Amount of the sale.

By participating in the Marketing Boost Program, you agree that your revenue share will be 25% of the Net Amount of the sale less any applicable deductions, such as student refunds.

2.4 Udemy for Business Program

The Udemy for Business (UFB) collection (“Collection”) is a subscription-based course collection available to business customers, including private, public, non-profit, and government organizations (“UFB Customers”), featuring a select group of Udemy’s top courses for professional and personal development skills.

By opting into the Udemy for Business Program, you agree to make all of your courses eligible for inclusion in the Collection. We may elect whether to select your courses for inclusion in the Collection, and may change the selection from time to time at our sole discretion. Because the Collection is subscription-based, we may also select sale prices and offer free trials at our discretion. While your course is included in the Collection, you may not unpublish that course or make it private.

Revenue Share

By participating in the Udemy for Business Program, you agree that your revenue share will be calculated as follows:

  1. Each month, Udemy will calculate the total monthly subscription fees paid to Udemy on behalf of all current UFB Customers minus any applicable Transaction Taxes, foreign exchange fees, and third-party payment processing fees.
  2. Twenty-five percent (25%) of this amount will be allocated to instructors participating in the Udemy for Business Program (“Instructor Revenue Pool”) as further described below.
  3. Each month, Udemy will calculate the total minutes of course content in the Collection consumed by all current UFB Customers (“Total Minutes Consumed”). For clarity, the Total Minutes Consumed does not include any consumption by access through a free trial.
  4. Each month, Udemy will also calculate how many of the Total Minutes Consumed are attributable to each of your Courses that were included in the Collection that month (“Your Course Minutes”).
  5. To calculate your revenue share each month, Udemy will divide the Instructor Revenue Pool by the Total Minutes Consumed, then multiply that per-minute amount by Your Course Minutes.


Once your course is included in the Collection, you agree that you will not begin to offer any pre-recorded courses that directly compete with or injure the sales of that course on any site or platform other than your own. For clarity, this doesn’t include literary works or in-person instructional trainings. If you choose to terminate your participation in the Udemy for Business Program, you agree that this exclusivity provision will remain in place until we remove your course from the Collection.


You can choose to terminate your participation in the Udemy for Business Program at any time. Udemy will remove your courses from the Collection within 12 months of termination and will continue to pay you revenue share based on the then-current rates until your courses are removed from the Collection. Once your courses are removed from the Collection, UFB Customers will no longer be able to enroll in your courses and you will no longer earn Udemy for Business Program revenue share, but any student of a UFB Customer who previously enrolled in your courses will continue to be able to access those courses for as long as the UFB Customer remains subscribed to Udemy for Business.

2.5 Opting Out

Except as otherwise stated above, you can opt out of the Promotional Programs at any time. However, your course will remain subject to any applicable sales, campaigns, or promotions that are already active at the time you opt out, until those sales, campaigns, or promotions are completed.

3. Modifications

We may update this Policy from time to time to clarify our practices or to reflect new or different practices. If we make any material change, we will notify you using prominent means such as by email notice sent to the email address specified in your account or by posting a notice through our Services. Modifications will become effective on the day they are posted unless stated otherwise.

4. How to Contact Us

If you have any questions about this Policy, please contact our Support Team.